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Owen Alum Led Travel tech startup Dashbell raises $723K from prominent angels

Andrew Bouldin

Cambridge startup Dashbell, whose software aims to help independent hotels easily manage online bookings, has raised $723,000 in funding since starting in the TechStars Boston accelerator last fall, co-founder and CEO Paige Brown said.

Along with TechStars, investors have included TechStars founder and CEO David Cohen; Brightcove co-founder Bob Mason; former longtime Harmonix exec Michael Dornbrook; CoachUp founder and CEO Jordan Fliegel; Walt Winshall of Collaborative Seed & Growth; and Stage 1 Ventures of Waltham.

Dashbell has now expanded to nine staffers full-time, with two in the startup's space in the TechStars office in Cambridge and the rest in Colombia, Brazil and Argentina, Brown said.

The newest hires are two tourism sales veterans — Gustavo Varallo, formerly of and, who will run business development and sales in Brazil, and Ana Sagrian, formerly of Orbitz and Expedia, who will serve as business development manager for Spanish-speaking markets in Latin America.

Dashbell aims to enable independent hotels and other small lodgings to easily manage bookings on sites such as Expedia and

The startup describes its product as an OpenTable for independent hotels — allowing lodgings with fewer than 50 rooms to automatically keep their online listings updated as they update their own systems.

The company is focused on Brazil to start, which has a huge market for hotel bookings and a large percentage of hotels that are independent, Brown has said.

Brazilian hotels will soon be able to automatically report all of their bookings to the Brazilian Ministry of Tourism, so they no longer have to physically mail in forms, Dashbell said.

The startup said it has also joined the new TripAdvisor Connect program, which aims to allow independent hotels to advertise their availability and pricing directly on their TripAdvisor listing alongside other online travel agencies.

Article courtesy of Boston Business Journal